Alpen Adria Dementia Congress

CLIENT
Mavida Group
YEAR
2025
Industry
healthcare, aging, social awareness
Services
Breaking the Silence: Rebuilding Awareness and Empathy Across Borders
The challenge

After a six-year hiatus, the Alpen Adria Dementia Congress needed a powerful relaunch to reignite its role as a cross-border platform for knowledge exchange and awareness. The mission: break the silence around dementia, reduce societal stigma, and inspire a more compassionate understanding of aging and care.

The solution

We placed memory—the essence of human connection—at the heart of the creative concept. Using the symbol of a puzzle, we built an emotionally charged narrative that invited participants to reconnect, reflect, and rebuild empathy.
Through powerful storytelling, thoughtful design, and seamless event management, the Congress united experts, caregivers, and organizations from five countries. The result was not just an event, but a movement—one that reignited dialogue and reshaped perceptions of dementia and aging.

The Results
  • 1,000+ participants from
    5 countries
  • 23 interdisciplinary
    speakers
  • +20% post-event
    engagement
  • +186% rise in international
    staff hiring
  • +42% growth in partner
    organizations
  • +80% boost in media coverage
    (500K+ impressions)